Personalizing Digital Tourism Experiences

(Coming soon) Experience Abu Dhabi

Project Type

Product Design & Research

Team Size

20+ (White Labelled)

Deliverables

User Journey Mapping, Competitor Benchmarking and Heuristics Audit, Cross-Functional Collaboration

Make it stand out.

The Department of Culture and Tourism – Abu Dhabi (DCT) is the driving force behind the Emirate’s global positioning as a leading destination for culture, adventure, and luxury. The Experience Abu Dhabi platform, one of DCT's flagship digital initiatives, reimagines the traveler’s journey by providing immersive tools and resources to inspire, plan, and act. Central to this vision was the need for a cohesive user experience that connects travelers seamlessly across digital touchpoints.

Next
Next

Underwriting Platform